Parents will always prefer to bring their children when purchasing children’s shoes. Of course the wearer will somehow have a say on the purchase – ensuring the right style, fit, comfort.
So when you place a chocolate impulse display within the section --- near the cashier where everyone will most probably go --- expect to hear a lot of kids playing up their pester power.
I saw a lot of kids flocking around the impulse display. I also saw a lot of parents ending up adding a box or two together with the shoe purchase.
This is a simple example of how shopper insights can lead to simple but very effective executions.
No comments:
Post a Comment