SPOTTED: Shopwise premium packaging for private label egg products

Shopwise has taken a different route for its private label (SureBuy) egg products.  It's still priced lower than branded eggs but the packaging (which has a halo effect on perceived quality) is very premium.  I easily replaced my usual brand and grabbed a box.

Since the usual egg packaging is translucent plastic --- the clean, transparent egg box sent neuro signals of "premiumness" and "quality" to my brain.  Maybe because it looks a bit like the Bountry Fresh egg packaging (photo stolen from welovejenni.blogspot.com).

This marks a new trend in the Philippines (this has been happening for a while in NA, Australia and Europe): private label brands are aiming to be perceived much more than a cheap alternative.  Supermarkets are starting to see a big opportunity in repackaging and retailing.  The own brand labels just need premium space within the category, riding on the halo effect of the supermarket branding.