Shoppers are on a different mission when they enter Marks & Spencer.
I would think it's for personal or gift shopping. Wine product placement, I understand. But the rest of the food products? Not so.
I was pleasantly surprised to see M&S Food and Wine shelves in Rustan's Rockwell. Targeting the right Shopper profile, it's strategically located right between the coffee shelves (a commodity) and the mineral water shelves (which moms usually frequent). I agree with the placement --- it's best for awareness and impulse.
Even the shelf structure was well thought-of: with shelves and hangers for different packaging types. It's like a mini M&S grocery within Rustan's.
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