SPOTTED: Shopwise premium packaging for private label egg products

Shopwise has taken a different route for its private label (SureBuy) egg products.  It's still priced lower than branded eggs but the packaging (which has a halo effect on perceived quality) is very premium.  I easily replaced my usual brand and grabbed a box.

Since the usual egg packaging is translucent plastic --- the clean, transparent egg box sent neuro signals of "premiumness" and "quality" to my brain.  Maybe because it looks a bit like the Bountry Fresh egg packaging (photo stolen from welovejenni.blogspot.com).

This marks a new trend in the Philippines (this has been happening for a while in NA, Australia and Europe): private label brands are aiming to be perceived much more than a cheap alternative.  Supermarkets are starting to see a big opportunity in repackaging and retailing.  The own brand labels just need premium space within the category, riding on the halo effect of the supermarket branding.

SPOTTED: Puregold Corner for Traditional Trade Owners

I always wished for my very own retail lab in the office.  With a Traditional Trade set-up, just like Puregold's SSS Corner.

This effort reflects that the management has a good understanding of Puregold shoppers.
This branch is located along Commonwealth Ave. in Tandang Sora, highly targeting Sari Sari Store Owners.  They have the SSS Corner at the transition zone of the supermarket, it's literally the first thing that would greet you when you enter.

I love how it helps Sari Sari Store owners figure out the best SKUs (especially single-use sachets or as we fondly call it in the Philippines, "tingi") that they can sell in their stores.  It also showcases how different products can be efficiently displayed in a very cramped SSS.

I didn't ask them if they have programs that support this kind of effort.  I'm sure they have loyalty cards or some sort of wholesale deals.  I got so excited that I just stole a shot then ran out.

Too bad I missed the Puregold Sari Sari Convention this year!  Click here for a related article. 

I want a set-up like this right beside my corner in the office!  Universe, thank you!