SPOTTED: Globe Telecom opens newly-renovated Business Centers

It's refreshing to see that even local service industries are starting to realize the importance of Shopper Marketing.  I recently saw the newly-renovated Globe Telecom Business Center in SM Taytay and the new look motivated me to go inside the store.

First off, there was no glass wall.  It seemed more inviting.  It kind of extended the store.
You could easily see and hear whatever's going on inside, which may trigger Shoppers to look at the available units.

Second, all demo units are actual celphones.  You can try the units (yes, even the iPhone 4G) and explore the features.

Then there are the guards dressed in barongs (not the usual intimidating guard uniforms).
They act like an extension of the salesforce, too --- they are well-informed, polite and helpful.  They know which flyers to give out, depending on your inquiry.  Yes, I didn't get the usual, "Please just ask inside."

The sections are also clearly grouped according to Shopper needs/inquiries.

The model unit section is out front and center, with the accessories right behind it.  A waiting area at the side, with a comfortable couch for those waiting for their numbers to be called out.  Business and Personal Customer Service inquiries are separate.  They even have mood lighting so you feel comfortable spending time there.

Usually, business centers make me feel like I'm in a hospital.  But this time, I felt like I was in a mac showroom, free to explore the available units.