A colleague forwarded to me this photo of the most recent Datu Pati packaging. I love that it maximized Manny Pacquiao's endorsement on-pack. I also loved the execution! Mukhasim talaga!
Thursday, June 2, 2011
SPOTTED: Datu Puti maximizes Pacquiao endorsement on-pack.
We often forget about the packaging whenever we do campaigns. In my opinion, on-pack communication is the most powerful in-aisle communication.
A colleague forwarded to me this photo of the most recent Datu Pati packaging. I love that it maximized Manny Pacquiao's endorsement on-pack. I also loved the execution! Mukhasim talaga!
A colleague forwarded to me this photo of the most recent Datu Pati packaging. I love that it maximized Manny Pacquiao's endorsement on-pack. I also loved the execution! Mukhasim talaga!
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