Shopper Marketing is a mantra consumer goods companies have been chanting for sometime now and it really began in modern trade outlets in the last decade. Off late companies have started consciously investing in general trade to drive sales. Brands are doing everything from sampling, making testers available and reinventing the way their packs look to get shoppers to notice them. Nikita Rana says companies like GCPL and Marico are reporting a substantial increase in sales as a result of shopper marketing in local stores.
- http://www.youtube.com/watch?v=4LDwqzVLrO0
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