SPOTTED: Coca-Cola Check-out merchandising in Disneyland

Coca-Cola has always had the best point of sale merchandising designs.  A lot of it has to do with the fact that Coca-Cola has a well-defined brand core.  Communication may change and evolve but deep inside we still get the same feeling about it, it still conveys the same message.

I was fascinated with how Coca-Cola can take on the theme of the Disneyland without losing its brand equity.  Of course I had to grab a Coke red while lined up on the check out!