Old School But It Works: Template Wobbler/Price Strips, Malaysia

Our client approached us, looking for a solution to several cooler merchandising problems:
1. Small Surface between each cooler levels to put labels/price tags on
2. How to put the branding on the labels
3. How to put a semi-permanent labeling, can be easily removed & re-attached (retailers usually arrange products in the coolers differently, even if you provide them with a cooler product placement & merchandising guide)
4. How to grab attention to new products or special price/promos
5. Production of label/tag should be cost-efficient
6. Implementation should be simple and adaptable (different prices per region, different brands inside the cooler, etc).

We started to think of several printing solutions (ranging from special paper to fancy printing processes).

The moment I saw how they do it in Kuching, Malaysia (and in most parts of Malaysia & Indonesia as well), I couldn't help but laugh.  Sometimes the solution is just plain simple (and old school).

Photos taken @ Kuching, Malaysia 2010